Weekly Media Report from Publicis Groupe: 11.05 - 17.05.2020

Weekly Media Report from Publicis Groupe: 11.05 - 17.05.2020

Highlights from the latest weekly media report from Publicis Media:

TV viewership tends to normalize on a weekly basis driven by:

1) ease of lockdown measures

2) summer approaching ​

3) end of most watched TV shows

TV part is focused on the prime time genres aired on bTV & Nova during the lockdown compared to the same period in 2019. Nova is definite winner no matter what the genre. bTV hardly managed to sustain News genre ratings.

You can access the full report here:

20 Weekly report 11-17.05. - GARB only.pdf 700 KB

Should you have any questions, please, contact the authors:  

Svetlana Tacheva: [email protected]

Damian Kolarov: [email protected]


Media Consumption
About CMO Insider

Reliable information, analysis and expert opinion regarding social attitudes, marketing, media and advertising trends that will be useful in taking important business decisions during and after the COVID-19 pandemic. 

CMO Insider
118 Bulgaria Blvd, Abacus Business Center, Fl. 5
1618 Sofia, Bulgaria