Monthly media report: May 2020

Monthly media report: May 2020

3 minute read

Highlights from the monthly media report:

  • The TV part in this month’s analysis is dedicated to the biggest news on the Bulgarian market: after 6 years of using two TV audience measurement & monitoring systems, in May we finally switched to GARB data only.
  • There was a record high viewership in March and April, due to the lockdown. Then in May the overall PUT started to decline, but was still 14% higher vs May’19. GARB started to report the time shifted audience since May.
  • The Digital part in this month’s analysis is focused on the Gamefluencers. They are enjoying a rise in popularity and are showing potential that brands can benefit from. See the attached report for more info.
05_Monthly TV&Digital_Report_May'20.pdf 811 KB

 

Should you have any questions, please, contact the authors:  Svetlana Tacheva:

svetlana.tacheva@publicisgroupe.com and Damyan Kolarov: damyan.kolarov@publicisgroupe.com

Media Consumption
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