Google is losing influence among marketing managers, dethroned by creative agencies: R3 Worldwide and Campaign Asia

Google is losing influence among marketing managers, dethroned by creative agencies: R3 Worldwide and Campaign Asia

1 minute read

One of the surprising results of this year's CMO Outlook survey of leading consulting company R3 and Campaign Asia, conducted in the countries in the APAC region, is Google's position as an external organisation influencing marketing managers' decisions: while last year Google led, now it has fallen to the fourth position, replaced by creative and media agencies.

Source: RW Worldwide

Business Transformation
About CMO Insider

Reliable information, analysis and expert opinion regarding social attitudes, marketing, media and advertising trends that will be useful in taking important business decisions during and after the COVID-19 pandemic. 

CMO Insider
118 Bulgaria Blvd, Abacus Business Center, Fl. 5
1618 Sofia, Bulgaria